Marketing and Industry Awards Received
BOWLING GREEN, Ky. – The Bowling Green Area Convention and Visitors Bureau received recognition at the 2010 Kentucky Tourism Industry Annual Conference held this week in Covington. Over 350 state tourism officials attended the event, produced by the Kentucky Tourism Council in partnership with the Kentucky Department of Travel and Kentucky Hotel & Lodging Association, with 38 exhibitors and several nationally known speakers in attendance.
CVB Marketing Director Emily Causey was named the 2010 Kentucky Tourism Council Rookie of the Year. This honor is awarded once a year to one Kentucky Tourism professional who is new to the industry and has demonstrated excellence in their involvement with KTC.
Announced at the conference were winners of the 2010 Traverse Awards for Excellence in Tourism Marketing. Kentucky tourism businesses and marketing organizations vie for awards in 20 separate categories during the annual competition produced by the Kentucky Tourism Council. A panel of out-of-state experts judged over 240 entries from across the state for this year’s presentation of awards. The Bowling Green Area CVB received the following awards in its division of a Destination Marketing Organization:
Honorable Mention Marketing Campaign for the “Get Rolling” print advertising campaign
Honorable Mention 2010 Hot Rod Magazine Power Tour Dash Plaque
Traverse Awards for Excellence in Tourism Marketing are open to KentuckyTourism Council and Kentucky Hotel & Lodging Association membersmarketing a tourism product or service in Kentucky. All entries must have beenpublished or distributed within the past year. Each entry is judged for concept,creativity, design and how well it relates to its audience.
The Kentucky Tourism Council is a Frankfort-based state association thatrepresents every segment of Kentucky’s travel industry. The 640-memberorganization offers continuing education programs, works in the area ofgovernmental relations and provides legislative advocacy for Kentucky’stravel industry.