Bowling Green, Ky.—December 12, 2013—The Bowling Green Area Convention and Visitors Bureau has been awarded a 4-year reaccreditation from the Destination Marketing Accreditation Program (DMAP), an international accreditation program developed by the Washington, D.C.-based Destination Marketing Association International (DMAI). The Bowling Green Area CVB first achieved accreditation 2009.

In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their organization has attained a significant measure of excellence. Receiving the 4-year reaccreditation indicates the Bowling Green Area CVB continues to meet the rigorous standards set forth by the professional destination marketing community.

“Becoming reaccredited in this highly regarded group of DMOs is a great honor and milestone for our organization,” Bowling Green Area CVB Executive Director Vicki Fitch said. “We’re pleased to be recognized in the destination marketing community for our efforts to provide outstanding services in accordance with international benchmarks in this field.”

Accreditation standards cover governance, finance, management, human resources, technology, visitor services, groups services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships. Other accredited DMOs in Kentucky include the Louisville and Lexington CVBs.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing with 172 accredited DMOs. For additional information on DMAP visit 


CONTACT: Telia Butler Public Relations Coordinator, Bowling Green Area CVB; 270-782-0800