The Bowling Green/Warren County area experienced an increase in tourism, surpassing the previous record-setting year.
Governor Andy Beshear announced the 2024 economic impact of Kentucky’s tourism industry – The Bowling Green and Warren County Area contributed $479.8 million in economic impact and $358.75 million of visitor spend, totaling greater than 2023's record breaking numbers and contributing close to 4,000 jobs in Warren county. This increase from last year represents more travelers choosing Bowling Green as their travel destination.
The impact survey was produced for the Kentucky Tourism, Arts, and Heritage Cabinet by Tourism Economics, the Kentucky Department of Tourism’s research partner. For more information and to view the full economic impact report, please visit kentuckytourism.com/industry.
“We’re proud to see continued growth in Bowling Green’s tourism sector, with the latest numbers reflecting another year of positive momentum,” said Sherry Murphy, executive director of the Bowling Green Area Convention & Visitors Bureau. “This success is no accident. Despite various challenges our community has faced in years past, we have shown remarkable resilience through strong partnerships and collaboration across our entire hospitality community. From hotels and restaurants to unique attractions, event venues, and local shops, everyone plays a vital role in creating memorable experiences that keep visitors coming back. More and more people are choosing Bowling Green, and that is a powerful sign of the strength and vitality of our tourism industry and local economy.”
"We’ve seen firsthand how tourism continues to uplift Bowling Green’s local economy, and the growth is both exciting and well-earned," said Jamie Johnson, executive director of the Historic RailPark & Train Museum. "With the addition of the Trolley Tours and Unseen BG Tours, our team has worked hard to expand what we offer and give visitors more ways to connect with our city’s rich history. Attractions like ours are not just places to visit. They help drive spending throughout the community. Whether it’s a family grabbing lunch after a tour or travelers booking overnight stays, every visit supports our hotels, restaurants, shops, and more. We’re honored to contribute to this community’s success and proud to be part of a tourism story that continues to build momentum."
This record-breaking year underscores Bowling Green’s growing appeal as a must-visit destination in Kentucky. From national headlines highlighting the National Corvette Museum to local coverage of thriving small businesses and historic attractions, Bowling Green continues to capture the attention of travelers and media alike. With strong partnerships and community spirit fueling its momentum, the city’s tourism sector is not just growing, it’s thriving. For the full report click here.
As the official destination marketing organization for Bowling Green/Warren County, the Bowling Green Area CVB’s mission is to promote tourist and convention activity to generate a positive economic impact for the local community.
