Who We Are

While many of us cover several different tasks, below is a general overview of each of our main responsibilities here at the Convention & Visitors Bureau. From sales and marketing to media relations and legislative concerns, we are here to serve you!


Vicki began her tourism career in 1982 at Conway Twitty’s Twitty City and then at Music Village U.S.A., both in Hendersonville, Tenn. She joined the BGACVB in June of 1991 as Marketing Director. Vicki served in that capacity until being promoted to Executive Director in August 2005. Originally from Nashville, Tenn., Vicki graduated from Western Kentucky University with a major in Public Relations and a minor in Business Administration. Vicki currently serves on the Board of Directors for both the Kentucky Travel Industry Association and the Kentucky Association of Convention & Visitors Bureaus. Contact Vicki for legislative issues (both local and statewide), attraction or lodging development, special tourism project funding, lodging statistics or other related information.


From an amusement park attendant to restaurant management and hotel sales, Marissa Butler joined the CVB in June 2007 with extensive hospitality experience. The Nashville, Tenn., native made Bowling Green her home after graduating from WKU in 1998 with a Public Relations degree and a Folk Studies minor. Marissa began as Public Relations Coordinator, then became PR Director in 2008, and was promoted to Marketing Director in 2012, shaping communication with visitors and the media. She received her Travel Marketing Professional certification in 2016. Contact Marissa to promote your business on this website and in the annual Bowling Green Visitors Guide, for promotional ideas, or if you would like to discuss advertising opportunities for the CVB.


Amy joined the CVB in September of 2005. She previously served as Director of Sales at the Hampton Inn in Bowling Green. Amy graduated from WKU with a Bachelors degree in psychology and minor in marketing, plus a Masters degree from WKU Recreation and Sports Administration with a concentration in Facility and Event Management. A certified Sports Marketing Professional and Sports Event Executive, Amy has served served on the Board of Directors for the Kentucky Sports Authority, is the Kentucky Junior Olympic Commissioner for ASA, and a voting member of the ASA National Council for 2014 to 2016. Under her direction, Bowling Green has won the ASA James Ferrell Awards of Excellence for hosting top-rated national softball tournaments, negotiated multi-year contracts to host several KHSAA state tournaments, and created a prestigious group of local volunteers called the Sports Masters. Contact Amy if you are interested in bringing a sports event to town, to sponsor or become involved with sporting events or need more information about sports events in town. Follow Amy on Twitter @BGSports for live updates.


Janet is the newest member of our staff, joining us during the spring of 2014 as Group Sales/Services Manager. Small Businessperson of the Year in 2003 from the Bowling Green Area Chamber of Commerce and a Leadership Bowling Green Alumni, Janet is full of enthusiasm for locals and wants to bring in more business to generate an even higher economic impact. With a personal hobby of auto enthusiasm and restoring classic American muscle cars, Henderson understands the importance of hot rod culture in the make up of Bowling Green as a destination and plans to reach out to more car groups. Contact Janet if you’re interested in bringing your auto or military convention, meeting or special event to Bowling Green.


Lesley joined the CVB Sales team on a full time basis in 2011 after working for several months as a part-time associate. She brings an extensive background in the hotel sales industry to the CVB. After graduating from the University of Kentucky, Lesley began her career in Florida with Hyatt Hotels Corp. She advanced through the industry, representing major hotels on a national level in locations such as Orlando, Fla., Nashville and Hilton Head Island, S.C. Her most recent sales experience has been representing the Westin St. Francis in San Francisco. Contact Lesley if you are interested in hosting a meeting or event in Bowling Green in the fraternal, medical and religious market segments.