Bowling Green Area CVB Staff

While many of us cover several different tasks, below is a general overview of who we are and each of our main responsibilities here at the Convention & Visitors Bureau. From sales and marketing to media relations and legislative concerns, we are here to serve you! Contact Us to send an email directly to our office. 

Executive Director Sherry Murphy



Sherry Murphy joined the Bowling Green Area CVB in November 2018 after serving as executive director of the Elizabethtown (Ky.) Tourism and Convention Bureau for 18 years. She has always had a love for the Bowling Green area, since she is both a native of nearby Logan County and a graduate of Western Kentucky University’s hospitality program. During her tenure, the Elizabethtown Tourism and Convention Bureau won the Kentucky Travel Industry Association’s Traverse Award for Best of Show for tourism marketing, and Hardin County received KTIA’s Kentucky Economic Engine Award given for tourism's major impact on the local economy. Sherry served as chairwoman for KTIA, president of the Kentucky Association of Convention and Visitors Bureaus, and currently serves as a regional representative on an advisory board to the KY Department of Tourism. She is also a graduate of Leadership Kentucky. Contact Sherry for legislative issues (both local and statewide), attraction or lodging development, special tourism project funding, lodging statistics or other related information.

Marketing Director Marissa Butler



From an amusement park attendant to restaurant management and hotel sales, Marissa Butler joined the CVB in June 2007 with extensive hospitality experience. The Nashville, Tenn., native made Bowling Green her home after graduating from WKU in 1998 with a Public Relations degree and a Folk Studies minor. Marissa began as Public Relations Coordinator, then became PR Director in 2008, promoted to Marketing Director in 2012, then promoted to Hospitality Services in 2022. Contact Marissa if looking to learn more about the CVB, how we serve our local community, or ways we can help service your meeting, conference or group coming to Bowling Green.

Madison Lindsey



Madison's experience in the fields of broadcasting & marketing will be used to promote Bowling Green as a travel destination. Madison graduated from Western Kentucky University in 2017 after spending her student years working at WKU-PBS, she then moved to Nashville, TN where she spent 4 years as a marketer in the real estate industry before joining the CVB in May of 2022. Madison is responsible for the CVB's partnership and marketing strategy, all paid advertising, and telling the story of BG to our visitors. Contact Madison to promote your business on the website and Bowling Green Visitors Guide, for promotional ideas, or discuss advertising opportunities with the CVB.

Lauren Guess Headshot

Lauren Guess

Communications Director

Bowling Green native Lauren Guess has worked in the communication field since graduating from the University of Louisville in 2015 with degrees in Communication and Psychology. In Louisville, Lauren gained work experience in the agency scene assisting and leading various communication and community engagement efforts for the likes of, Long John Silvers, McDonald's of the Bluegrass, Cirque Du Soleil, The Kentucky Bourbon Festival and Donate Life Kentucky, among others. While the vast client experience was helpful in gaining different kinds of PR skills, Lauren is excited to settle into a tourism role for her hometown and focus on telling culture and lifestyle stories locally, regionally and nationally. Contact Lauren for press inquiries, interview opportunities, interest in gaining exposure for your Bowling Green attraction, and questions regarding the VisitBGKY social media accounts.

Darius Clement



Darius joined the CVB in April of 2022. A Bowling Green native, Darius attended Campbellsville University on a basketball scholarship and is a two-time graduate from the university with a Bachelor of Science in Business Administration and a Master of Arts in Sports Administration. Before joining the CVB, he spent 7 years as the basketball coach for Campbellsville University. Darius is responsible for leading the bureau’s local, regional and national efforts to bring sporting events and tournaments to Bowling Green and Warren County. Contact Darius if you are interested in bringing a sports event to town or looking to be involved with sporting events.